Digital attractions provide data for operators

We at Valo Motion provide digital data utilization reports on all of our games to our customers. This data shows an unprecedented boom in the use of our operator’s digital attractions, and gives activity park operators new insight into how to generate business growth in a rapidly shifting market. The data has been collected since 2016 and can help activity park operators better understand how to run more competitive and modern businesses. 

Gain insights into digital attraction performance

Utilization data for each game provides operators with valuable insights into attraction performance and peak usage times. Focusing on attractions that are capable of generating digital utilization reports is a key factor for operators to thrive and compete in a changing landscape.

Based on data from over 1,500 installations worldwide, attraction usage has surged by 30% since spring 2021. Additionally, US park operators report earning 15–20% more than before the pandemic, as visitors are eager to return to entertainment venues.

The graph above shows global gameplay data, highlighting the pandemic's impact in 2020 and 2021. Today, Valo Motion mixed-reality games have 270,000 plays per day globally.

According to Sven Rösch, Head of Sales at Valo Motion,

"Operating a park effectively is no easy feat, and it's a constant concern for operators. Many activity parks have yet to fully embrace digitalization, leaving them unaware of how their individual attractions are performing. As a result, decisions on staffing, cleaning schedules, and identifying popular attractions are often based on guesswork. This leads to unnecessary headaches, wasted time, and lost revenue for their businesses."

Attract new digital native customers

It is also important to acknowledge the changing demands of the young customers that parks appeal to. Generation Z and Alpha grew up with digital entertainment in their hands and at home, and that is what they demand when they go out to have fun. Parks that once relied on traditional, analogue attractions need to adapt if they want to remain competitive and appeal to a new generation. 

“The biggest competitor our operators have is not the leisure venue across the street, it’s home entertainment. Take a video game like Fornite, they can hit over 30 million players a day, and those players are our prime target audience. Video games are a major competitor. By digitalizing parks, operators are appealing to today’s kids while simultaneously optimizing the park by substantially increasing the information they have to run a healthy business,” continues Rösch.

According to Forbes, the era of digital transformation is here for companies of all sizes and types, from Fortune 500s to startups. The activity park industry has been slow to adapt to digital solutions, but it is time that these businesses are run with the same modern advantages that other industries have at their fingertips. Utilizing digitalization and collecting data makes it possible for companies to follow their operations more clearly, and it makes setting company goals much easier.

“The market has evolved since the pandemic, and parks must adapt by leveraging digital data and offering interactive attractions that engage the younger generation. Our data shows that kids love our digital attractions, because the play rate is a great extent higher than the POS (point of sale) at the parks. This means people are buying a ticket to the park and playing our games numerous times. By providing these solutions, we encourage the shift towards digitalization for better business performance,” says Raine Kajastila, CEO of Valo Motion. "Valo Motion also measures our own success with data. The most important metric for us is how many players we move globally everyday. Now we can have 270,000 plays in a day and our next big goal is to reach one million plays per day by 2030.”

Valo Motion's interactive attractions appeal to a diverse range of ages, from children to adults, making them perfect for families and groups of friends. With multiple game levels that challenge players of all ages, these attractions cater to a broad audience. By blending innovative technology with physical activity, Valo Motion products attract a new generation of digitally savvy visitors while providing accessible entertainment for everyone.

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