Valo Motion is pleased to announce that it is a member of the International Association of Mixed Reality Sports (XRS) which was founded in October and publicly launched in mid-November 2020. This is the world’s first association for mixed reality sports and will support and grow the meaning of the sector.

The latest innovations in sports technology mean that the real world and tech can now be combined in exciting new ways to make exercise fun, accessible and inclusive.

Original article by Charlotte Coates for Blooloop. To access the full press release, click here.

XRS’ mission statement

This new association will promote physical activity by combining sports, technology and gaming, changing how people exercise around the globe. XRS is a collection of product manufacturers, operators and sponsors who will share knowledge, create standards, form and educate interest groups, and shape the future of mixed reality sports and competitions.

Fuelling the development of mixed-reality sports

“It’s important to create active experiences that empower people to find the joy of movement. XRS games are perfect since they can be challenging for active adults, but at the same time fun and easy enough to get all people up from their couches to find the fun in movement. Luckily, we have already seen that XRS games excite especially the Fortnight generation, who, while having a blast playing, also do something for their health with a proper workout!"

Chairman of the XRS association, Markos Aristides Kern, says: “As startups in this exciting field, we have seen the immense potential of disruption. With the rapid increase in global demand, interest by big brands and governmental institutions, we see a big need of a neutral entity like an association to further fuel this development.

“Mixed Reality Sports is unknown terrain for many and we hope that this organization will play a valuable part in communicating how these solutions present a cure to a big problem of our time – our increasing inactivity crisis. We all share the belief, that this is done best with joint forces since we’re just at the beginning of the biggest change in sports history.”

The founding members are:

  • Valo Motion – Finland. Creator of pioneering products, ValoClimb and ValoJump, which provide fun immersive digital experiences for sports equipment such as climbing walls and trampoline. Their products are a great fit for FEC’s, activity parks, soft play locations, malls and hotels and resorts.
  • Fun With Balls – Germany. The company behind the innovative interactiveSQUASH product, which turns the classic game into an immersive experience, ideal for generating income for squash court operators.
  • ICAROS – Germany. This company’s products blend training, gaming and social competition to create exercise experiences for fitness clubs, hotels, and in leading orthopaedic and neurologic therapy facilities.
  • Sphery – Switzerland. Sphery’s ExerCube transforms physical training into a motivating and effective workout for body and brain.

XRS is looking forward to welcoming new members, partners and sponsors that share the same passion for the future of sports. Get in touch with us by filling in the form below: